Market Like You Mean It is a self-study program that shows you step-by-step how to market your portrait photography business in ways that bring in the ‘right’ kind of clients. It teaches you to market your business with a systematic approach. By tackling each “step” you’ll be marketing from the inside out ‘like you mean it!’



It makes you #dothework

We hold you accountable for the course work. With an engaged private Facebook group, weekly assignments and live check-ins with Julia, you’ll be getting this stuff done!

It's step-by-step

Julia’s system for marketing will guide you each actionable step of the way so marketing isn’t overwhelming. By the end of this class, you’ll be a marketing guru with a solid system in place.

It's an open book

This class holds nothing back. It’s a complete behind-the-scenes and in-depth education on the marketing tactics Julia’s 6-figure studio uses everyday. From internal components to external promotions, it peels back all the layers.

It breeds confidence!

By teaching you a marketing system and not just scratching the surface, you’ll become a marketing genius-able to apply the steps to all areas of your business. And with anytime access, you’ll have confidence in every marketing project you take on.


9-Weeks of Instruction

Streaming video, bonus lessons and interviews that teach in a step-by-step actionable format. Content you can take with you anywhere you have an internet connection. Content that is dripped each week to keep you accountable.

Bonus Materials

Cheatsheets, checklists, swipe files and resource guides to give you a head start on projects and keep you on track throughout the course.

Weekly Assignments

Each module will have assignments and homework to keep you on track and deeply engage you in the material. We’ll help keep you accountable!

Guest Interviews

Experts in SEO, mini sessions and more will add a new perspective to what you’re learning. Hear how others do it too!

Private FB Group

Access to a private Facebook group for continuing education from Julia, and answers to your questions. Become a part of a connected, engaged marketing community.

Live Q & A

Monthly live goal and planning webinars with Julia where you’ll get inspiration and motivation!

100% Risk Free

If you’re on the fence…

Then I want to give you EVERY opportunity to put ‘Market Like You Mean It’  into action and cash in on marketing strategies that work.

That’s why I’m giving you a full MONTH to go through the first half of the class, keep up with the assignments, implement the systems, and score “ideal” clients with your new marketing strategies.

And if you reach out within 30 days to show me that you’ve kept up with all the work (you have to show me proof!), and for some reason STILL haven’t seen any progress, then I’ll be happy to return the investment. But, you DO have to do the work.

‘Market. Like You Mean It’ is for studio owners who are committed to implementing a solid marketing system into their business, and NOT procrastinators who buy spontaneously only to wind up regretting their hasty choice.

And we will be strict on this last point – you absolutely must do the work and put the strategies into action to be eligible for a refund.

(The guarantee is NOT offered at the Mastery Level due to the enormous amount of time and personal investment Julia puts into each student.)


Lite Version - Full Payment
  • Lite Version
  • 9 Content Modules
  • 50+ Lessons
  • Assignments & Checklists
  • Limited Bonus Materials
  • No Q & A Calls
  • No Teacher Office Hours
  • Self-Paced Study
  • 6 Months Content Access
  • Mobile Friendly
  • No Video Downloads
  • Money Back Guarantee


Payment Plan
  • 9 Content Modules
  • 50+ Lessons
  • Assignments & Checklists
  • Over $1000 In Bonus Materials
  • Private Facebook Group
  • Teacher Office Hours
  • 2 Live (all students) Q&A Calls With Julia
  • Specialty Interviews & Lessons
  • Anytime Content Access
  • Mobile Friendly
  • Downloadable
  • All Future Upgrades
  • Money Back Guarantee


Full Payment
  • Personal Weekly Assignment Feedback From Julia
  • Weekly, Online, Small-Group, MasterMind Meetings
  • Personal Help With Your Specific Marketing Issues
  • Accountability & Encouragement
  • Only available to 15 Students
  • “Personal Mentoring” For An Online Course
  • All the other features of Self-Study
  • Does not include money-back gaurantee


An actionable, step-by-step intensive course that will change the way you see your business, conduct your promotions and gain clients.
In nine short weeks, your phone will be ringing with well-qualified clients who want YOU.

Welcome Module

Welcome to the course! Here you’ll take The Commitment Challenge and begin planning your calendar to make Market Like You Mean It a habit for the next 9 weeks. See the course schedule and download your Course Completion Checklist.


  • The Commitment Challenge
  • The Marketing Audit
  • 7 Secrets To Course Success

Module 1: Research & Your Ideal Client

Find out what your market is REALLY like. We’ll dig deep and explore your market dynamics. Get inside the head of your ideal client, define her and begin creating messaging that impacts her. So that you’ll get only the clients you WANT in your door.


  • What is an “Ideal Client” & Why You Must Know Her
  • Overall Market Research
  • Customer Awareness Levels
  • Your Ideal Customer Avatar

Module 2: Competitive Analysis

How do you cope with the shoot and burners in a saturated market? How do you rise above undercut pricing? Learn to understand your competition inside and out, then apply strategies to conquer them for good!


  • Why You Should Scope Out The Competition?
  • Conducting a SWOT Analysis
  • Using a SWOT Analysis To Your Advantage

Module 3: Command Your Brand

The brand is what gets and keeps amazing clients who are your ideal. Learn to build a brand that is YOU from the ground up, step-by-step. From visual collateral to packaging and your artistic style, we will cover it all.


  • Marketing vs. Branding
  • Aligning Your Target Market To Your Brand
  • Studio Touch Points
  • Creating Your Brand From Start To Finish

Module 4: Communication & Planning

Shy and introverted? Don’t know where to START marketing? In this module we learn to network and “talk” to people. No time to market? We’re going to break down and systematize how you implement marketing into your daily business tasks. Where should you put your marketing dollar? This module will break it down.


  • Where To Start Your Marketing Efforts
  • Scheduling & Systemizing
  • Communication Tactics For Success
  • Networking & Relationship Building

Module 5: Vendor Partnerships & Displays

Business referrals are some of the best you can get. Learn who you need to partner with, how to get displays, and how to get your work seen across your community. Hear from actual vendors and what they say you need to get in the door.


  • Researching Vendors & Narrowing Focus
  • What To Give? What To Get?
  • How To Get Displays
  • Promoting & ProAction With Your Display

Module 6: Events, Auctions & Mini Sessions

Charity events and school auctions can be a great way to get clients, but you have to do it right to get clients in your door. Learn how to do mini sessions right and understand how they can work and how they can hurt.


  • Which Charity Do You Choose?
  • Creating An Event For Charity
  • How Auctions Can Bring In Clients
  • The Power & Plight Of Mini Sessions

Module 7 & 8: Online Marketing

Who has time for social media? You do! And we’ll learn unique aspects of social media no one else is doing. How and what you need to do to grow your following, soar your list, and create buzz in your community. Plus dig into SEO, examine your website which is your storefront window, and make sure you get seen first.


  • Your Website; Your Storefront Window
  • Growing & Monitoring Your Traffic
  • The Value Of Keywords & Inbound Links
  • Blogging Secrets & Can Do Strategies
  • Social Platforms & Content Management


Module 9: Content Marketing

Is super HOT right now and all the rage. Its benefit? You get to “steal” the client first before your competitor. Learn what content marketing is and how photographers can use it to their advantage effectively and very inexpensively.


  • What is Content Marketing & Why Is It So Hot?
  • Creating & Delivering A Lead Magnet Using A CRM
  • Harnessing Facebook To Grow Your List
  • Email Sequencing To Get To New Clients First

Free Bonus Materials

*Limited Bonuses Available With Lite Version Of The Course

Private Members Only Facebook Group*
  • A thriving community for ideas, answers and motivation.
  • Troubleshoot your issues and problems.
  • Connect with your peers and get help whenever you need it.
  • Need Julia’s input? She’s there consistently to respond.
Live Q & A*
  • Two live, online, group (all students) coaching calls with Julia during the 9 week course.
  • Recorded for anytime viewing.
Cheatsheets, Swipe Files & Bonus Lessons
  • Target Audience Survey, FB Ad Template & Ideal Client Story
  • Current Client Survey
  • Branding Development & Brand Style Guide
  • Interviews With Ideal Customers, Business Development Experts, Vendor Partners & More!
  • Networking & Conversation Starter Guide
  • Marketing Calendar & Planning Guide
  • The Commitment Challenge Workbook
  • Blog Ideas Cheat Sheet
  • Sample Press Releases
  • Mini Session Pricing Guide, Marketing Collateral & Event Checklist
  • Auction Promo Collateral
  • Display Contracts & Partner Collateral Kit
  • Social Media Content Planning Guide
  • Content Marketing Lead Magnets – Today’s HOT Online Strategy
  • FB Ad Strategy Lesson Using The FB Pixel
  • Email Marketing Swipe Files
  • And So Much More…!



Lite Version

Gimme! Gimme! I want to enroll in the Lite Version of the Self-Study course.



Payment Plan

Let’s do this! I want to enroll in the Self-Study course with a payment plan.

$175 x 3


Full Payment

Yes I am SO READY! I want to enroll in the Self-Study course at a better rate.



Apply For Mastery

MASTERY for me!  Enroll me so I can get personal  mentoring.



This Course IS For You If:

You Need To Find The ||Good|| Clients

Your inquiries are low or those that do inquire aren’t booking.



Your Marketing Feels Scattered

You’re not sure where to start or your efforts are inconsistent. You feel overwhelmed with marketing.



You Don't Know What Marketing Strategies Really Work

This class will teach you a comprehensive, in-depth action-plan to create a system that does work.



You Are Changing Your Business Model

After doing the “shoot & burn” thing for a while, you know it’s time to start marketing to a higher level of clientele, but you’re scared you’ll lose all your clients.



You Don't Know How To 'Talk' To People Or Network

Building relationships is a huge part of marketing. This course will teach you HOW to talk to vendors, partners, clients and more….



You Can't Seem To Rise Above The Competition

If you feel like you are always thinking about ‘lowering your prices’ to bring in clients, this course is definitely for you. It will teach you to out-do your competition in every way possible.



You Are A Family Or Baby Portrait Photographer

This course can be applied to all kinds of portrait photographers, but it’s geared towards family, baby and newborn artists.



This Course IS NOT For You If:

You Don't Have A Business Yet

The basic structure of your business needs to be set up before you can start marketing. You don’t need to be making a profit yet, and if you’ve been in business officially for 6 months or longer, you’ll do great. But if you haven’t even applied for a business license yet, you may feel overwhelmed and behind in this course. Note, you’ll have anytime access to the content. So, if you want to take the plunge and join us, the course will grow with you.



You're Not In A Place To Commit Right Now

While this course will help give you a marketing system, you’ve got to be committed to it to have success. #DoTheWork is our motto, and if you buy the course only to have it sit for months-on-end waiting for you? You’ll be disappointed in yourself. We want students who are motivated, eager and willing to #dothework.



You Have Zero Dollars To Put Towards Marketing

We give you lots of “free” ways to market; however, to really make good use of the content, you must be willing to invest ‘some’ money in your business.



You Only Shoot Weddings, Commercial and/or Seniors

If you are not easily capable of applying concepts to your own genre, the course MAY not be for you.  The examples used in the course are baby and family. You will have to use your thought processes to apply them to wedding and senior, but the marketing principles, concepts and applications work in ANY genre. So, we leave that choice up to you and the way you learn. If you can apply concepts easily to your own situation, you’ll love this course. If you need rock solid examples in the niche you focus on, the course is not for you.



You're Heart Isn't In It Anymore

If one foot is out the door, then this course will be tough for you. While I sincerely HOPE you aren’t giving up, this course will only frustrate you further if you dream of doing something else.



You're Not Open To Trying New Things

This class offers some tried-and-true marketing concepts, and some unique strategies that most photographers aren’t doing right now. Are you open to trying new things? If not, you may want to look elsewhere.



“Your courses have been a gift of all gifts that you gave to us. I knew many of these tidbits that I had learned here and there over the years, and I have heard them in many different ways, but I have NEVER found someone who could put it all together in an order and a process that made SENSE the way you have done. It’s like I’ve been chasing after a bunch of fireflies, and then all of a sudden they all came together to create this one bright beam of light!!

I want to THANK YOU for your servant heart, and the gift that you were given, and that you have so selflessly shared that gift with us. When our customers are happy, we are happy. You have helped us make our customers happy. We buy WHY YOU do it, and we want to do it, too. Bless you!”

Jennifer Fermaint

Fermaint Photography

“Not only is Julia an absolute sweetheart and relatable, I love that she tells it like it is.  She doesn’t sugar coat things and is willing to share her own struggles with her students. I am more profitable now than I ever have been and I owe that all to Julia and her educational resources.  She has inspired me to revamp what I do and uncover what I need to improve upon to help my business soar.  I cannot thank her enough and I highly recommend her to anyone that is looking to strengthen their skills and their business.”

Stacy Golden

Golden Photography

“Julia’s teaching style is energetic and hands on.  I love what an open book she was and how she modeled her brand. Just like a good coach, Julia worked as hard as a mentor during those two days as I did as a student.  Julia was not afraid to get serious and keep it real where it was needed.  Yet she was quick to compliment and encourage when she realized I had mastered a skill, was comfortable with a technique, or had built a good system in my business.  During mentoring, Julia worked to learn who I was as a person and help me see a reflection of myself in my work.  I love that I left mentoring with Julia inspired and confident.  I had established goals, improved technical skills, and had a better sense of who I was (which in turn is helping me over time shape my brand). “

Sarah Howell

Sarah E Studios

“Julia has spent 10 years building her business and her courses give us what worked after 10 years of ups and downs and failures and celebrations. Who wants to spend 10 years making mistakes when Julia can just tell you how it actually works?! This girl runs a well-oiled smooth machine in her business, so not taking her courses or her advice is just stupid, ha, ha. She’s pushed me to stay focused, helped me with pricing, marketing, and has really brought me up when I felt very low.”

Megan Happ

Bella Jeanne Photography

So You Want To Enroll?

Closed Until 2017

Would A Payment Plan Help?

Closed Until 2017

Can I Apply For One-On-One Study?


Your Instructor

Julia Kelleher, M.Photog.,M.Artist.,Cr., CPP

Hi! Want to know something? YOU CAN DO THIS!! Marketing is not that hard once you understand how its process relates to your studio, and once you have a system for it inside your business. Are you ready to take your artistic passion to a place where it actually makes you a living? Are you craving to leave your corporate job so you can chart your OWN path? You deserve that!

This class is almost 2 years in the making and I have poured my heart, blood, sweat and tears into it trying to squeeze out every detail, and input every nook and cranny topic I could think of. It comes from over 10 years experience marketing my own business into a 6-figure revenue studio. It’s an open book and I will be with you every step of the way during our 8-weeks together. While it is self-study, you are NOT alone! And I can’t wait to see where you take it.

Teaching thrills me! It comes from generations of professional educators in my family behind me. There is nothing more exhilarating that when my student has a “lightbulb moment” and wins by applying it!  My past includes 11 years working as a TV News Anchor and Reporter for all 4 US television networks (ABC, NBC, FOX, CBS), taking complex world issues and making them simple, concise and easy to understand. And then delivering it to the viewing audience. It’s here where I learned to communicate.

And thank you so much for considering “Market. Like You Mean It” to help you further your business dreams. If you feel like it’s a good fit, I encourage you to join us. Then dive in. Pursue with passion. Do it. Like You Mean It.

I already bring in clients. Will this bring me more?

The strategies you’ll learn in “Market Like You Mean It” are the exact same ones I used to build my business from the ground up… AND the same ones I use today that generate multi-6-figure revenue on an annual basis. It will bring you “quality” clients that you WANT to work with.

How many hours a week will this course take?

You can commit to as many hours as you like for your own success. Mastery students will be committing approximately 5-8 hours per week on the course. Self Study students who keep up with the curriculum can expect to spend 3-4 hours per week.

Do I get the content all at once?

The course content is dripped over 9 weeks. We do this to ensure you do NOT get overwhelmed and you work at a pace that ensures you consume the content in the correct order. It’s vital to solidify the internal components of your marketing BEFORE you start promoting to an audience. We want you to succeed!

Is the content downloadable?
All worksheets, bonuses and homework assignments are downloadable as soon as each module is released. The video lessons will be available for download once our 30 day guarantee period has passed.
Will I be on a deadline to finish? Is the training live?

This is a “go-at-your-own pace” course. All 9 content modules are recorded. While we would LOVE for you to finish in the 9-week period, we know that’s not always possible when you are running a business! There is NO race to the finish and you have anytime access to the content. There are two live Q & A events for you to attend. But don’t worry! If you can’t make it, they will be recorded and available after the fact. Mastery students will have weekly webinars to attend, and again, they are recorded for later consumption.

I’m already pressed for time, how on earth will I have time to implement this course?

I know you’re crazy busy. And the last thing I want to do is tack on another project to your never-ending to-do list. But here’s the thing – you DO have time. Say what!!? We all have the same 24 hours in a day…but as a business owner, your job is to maximize the return on every hour spent, and prioritize your activities accordingly. So my goal isn’t to add another item to your list, but to show you very quickly that Market Like You Mean It will soar your revenue. Because if you knew you were getting that kind of return out of this course and its implementation, then I can all but guarantee you’ll find the time (and quickly shed some of the ineffective/less fun activities you’re currently doing).

How long do I have access to the materials?
You have ANYTIME access. Plus, any new content we add in the future to improve the course is yours too! FREE! Thanks for being a Founding Member!
What if I need support?

Technical support for the course can be found by emailing Support for content or questions about what you are learning should be posted in the private Facebook group that comes as a bonus with the course.

What's the difference between mastery and self-study?

Mastery is for students who REALLY want to dive in deep to the content and need personal support from Julia. Each student will receive critique from Julia on assignments. Plus mastery students meet in small group webinars each week to discuss homework and troubleshoot issues. There are ONLY 15 SPOTS FOR MASTERY LEVEL.

Self-Study allows students to enroll at a more affordable rate. They are offered the same content, but study at their own pace. All students have access to the private Facebook group to help answer their questions with a peer-learning community.

Do I have to be in business for this?

You will benefit MUCH more if you have been in business for at least 6 months. While the content is applicable across all levels of business, this is not necessarily a beginners course. It covers intense marketing topics and will require you to think “outside the box” of your business. If you don’t even have a business in place yet, it will help you get a good start, but be prepared to be a little overwhelmed. Keep in mind, the course will GROW with you as you grow your business.

Can Julia critique my assignments and tell me what I'm doing wrong?

While Julia wishes she could help every single student enrolled, it’s just physically impossible to do so. If you truly want and need personal accountability and instructor feedback, enroll in the Mastery Level. This is where you can get personal feedback from Julia. Otherwise note, Julia and her team will be in the private Facebook group on a weekly basis helping with student questions.

Lite Version

Gimme! Gimme! I want to enroll in the Lite Version of the Self-Study course.


Payment Plan

Yes I am SO READY! I want to enroll in the Self-Study course.


Full Payment

Yes I am SO READY! I want to enroll in the Self-Study course at a better rate.


Mastery Application

MASTERY for me!  Enroll me so I can get personal critique from Julia.